What is our customer experience - how do we meet the needs of the "too busy to read" generation?

Just read the story about Joshua Bell, the famous violinist who usually gets more than a million $ for his performance on Stradivardius violin. When he performed in the subway, only one of over 1000 people stopped and gave him 20 $.

I think there is something we can learn from the story:
- people are too busy to stop and appreciate the real value of things around them (OR READ BOOKS)
- they need simple clues helping them perceive something as really good (BRAND IS KEY)
- the customer experience, not the content is the key to getting people's appreciation of our product (SIMPLICITY & EXPERIENCE DESIGN WILL BE AS IMPORTANT AS THE PROCESS WE PACKAGE)

The full story is here:
http://www.washingtonpost.com/wp-dyn/content/discussion/2007/04/06/DI2007040601228.html